With its official launch approaching, Sania Watch Gallery has outlined its professional framework within the luxury watch market, introducing an approach that aims to reshape expectations in the trade of high-value timepieces in Iran.
Sania Watch’s activities span the buying, selling, exchange and buyback of luxury watches, with a clear emphasis on improving service standards and bringing structure to the customer experience in this segment of the market.
The gallery is founded by Seyed Mohamad Seyed Hoseini, a recognized figure in financial markets and investment. Market analysts note that this background has influenced the gallery’s analytical and value-driven outlook. In comments to our reporter, Hoseini explained:

“At Sania Watch, watches are not treated as impulse purchases. Our focus is on carefully selected opportunities with real investment merit, supported by a professional and transparent customer journey.”
This perspective positions watches not only as luxury items, but as assets capable of retaining value over time—an approach that distinguishes Sania Watch from conventional retail models.
Strict authentication procedures, technical evaluations and transparent pricing form the backbone of the gallery’s operations. Only established global brands including Rolex, Patek Philippe, Cartier, Omega, Richard Mille, Vacheron Constantin, etc. are offered, following expert review.
Buyback services are integrated into the gallery’s professional structure, enhancing transaction security and trust. Sania Watch states that this policy, alongside pricing clarity, is part of its broader effort to introduce greater reliability into the luxury watch market.
The gallery’s target audience includes executives, investors, collectors and experienced buyers who prioritize authenticity, security and long-term value when acquiring high-end timepieces.