Late on Tuesday night, when it became clear that Donald Trump would be re-elected as president of the United States, the so-called “heterodoxy” was elated.

For years, these male podcasters, influencers and public figures had marketed themselves as free-thinking pundits who evaded the bounds of political classification. “Their political views could once have been described as libertarian,” Anna Merlan wrote for the Guardian in August; the word used to describe them pointed to the same, derived from the Greek heteros, meaning other, and doxa, meaning opinion.

However, in 2024, the heterodoxy universally endorsed, supported and celebrated the hyper-masculine promise of Trump. This has created a moment in which the vast majority of online voices who appeal to young men are explicitly pro-Trump. In the wake of his win, those who at least feigned political ambivalence now feel no need to moderate themselves.

Joe Rogan reacted to Trump’s win on Tuesday night by yelling a reverential “holy shit” in a video he posted to X that showed him watching Trump’s election party on Fox News. Rogan, whose chart-topping podcast has an estimated 81% male audience, considers himself more of a conversationalist than a pundit but nevertheless endorsed Trump hours before the election, after hosting Trump and JD Vance on The Joe Rogan Experience. (He invited Kamala Harris, but they could not agree on interview terms.)

Rogan endorsed Bernie Sanders in the 2020 Democratic primary and then voted libertarian, and initially liked Robert F Kennedy Jr in 2024. He has supported left-leaning policies like drug and marijuana legalization, same-sex marriage and abortion rights, though he vehemently opposes gender-affirming care for transgender youth. Ultimately, he attributed his pivot to Trump to Elon Musk, the last guest to appear on his podcast before the election.

“If it wasn’t for him we’d be fucked,” Rogan posted, referring to Musk. “He makes what I think is the most compelling case for Trump you’ll hear, and I agree with him every step of the way.”

Musk, who is generally well-liked among heterodox figures and their supporters, was gleeful as it became clear that Trump had won. He posted a picture to X showing him holding a sink in the Oval Office – a reference to his 2022 takeover of Twitter HQ – captioned “let that sink in”, seemingly relishing the business success and policy influence he anticipates having under a second Trump administration, which he helped secure.

Musk’s shift to the far right – after voting for Obama and opposing Trump in 2016 – became noticeable during the pandemic, when he became frustrated that lockdown requirements were slowing production at SpaceX and Tesla. Since taking over Twitter, now X, he has re-platformed Trump and conspiracy theorists like Alex Jones as well as racist and sexist provocateurs like the white nationalist Nick Fuentes. “Your body, my choice. Forever,” Fuentes posted on Tuesday night; the phrase has been making rounds on social media since. Musk personally shares an increasingly large volume of far-right content on his own page – especially transphobic content, seemingly in response to his estranged daughter coming out as transgender.

While final election data has yet to be released, initial exit polling indicates that men, and particularly young men aged 18-29, were a crucial pillar of support for Trump. Now more than ever, young men are at odds with more liberal young women, supporting Trump over Harris 56% to 42%, while young women preferred Harris 58% to 40%, according to exit polls. These young men, especially those without a college degree, have expressed feeling unfulfilled, dissatisfied with their jobs and lives, and desirous of a society and home life with traditional gender roles. For years, media outlets have documented how more and more young men have been radicalized after consuming content from right-leaning entertainers and commentators, especially on platforms like YouTube and Twitch. Now, as more of those men have reached voting age, this phenomenon appears to be benefiting Trump and the far right.

One 2021 study found that a leading predictor of support for Trump – over party affiliation, gender, race and education level – was belief in “hegemonic masculinity”, defined as believing that men should be in positions of power, be “mentally, physically, and emotionally tough”, and reject anything considered feminine or gay. Some heterodox influencers gained a following by embodying or promoting precisely this brand of masculinity, and giving their followers a script for blaming dissatisfaction on women.

People like myself, independents, moderates – the Democrats gave us no choice

Jordan Peterson, who has built a career as a poppsychologist promoting patriarchy and the revival of the “masculine spirit”, considers himself to be “devoid of ideology”, but has aligned himself with rightwing figures like Tucker Carlson, Andy Ngo and Matt Walsh and frequently decried the media’s coverage of Trump, calling it biased. He was quick to celebrate Trump’s victory – albeit in a backhanded way. “Thank Heaven for working class slobs,” he posted to X at 1.40am.

Nico Kenn De Balinthazy, better known by his YouTube moniker Sneako, took to the streets of New York on Tuesday night in a Make America Great Again hat and an American flag draped around his shoulders. Sneako, who supported Bernie Sanders in 2016 before switching his allegiance to Trump, could be seen trying to provoke the people around him, gloating as the results came in. He loudly laughed at one woman who was crying. The day before the election, he had posted on X: “Kamala Harris is proof that women shouldn’t vote.”

Not every heterodox figure has been explicitly pro-Trump this year. Dave Portnoy, the founder of Barstool Sports, which is overwhelmingly geared toward men (particularly college-age men), was also quick to react to the election results. In a video posted to his Instagram, Portnoy – who has been accused of consistently misogynistic behavior both at and outside work – didn’t celebrate Trump, who he has never endorsed, but he expressed indignation at liberal voters.

“People like myself, independents, moderates – the Democrats gave us no choice,” Portnoy said, at times slurring his words. “That was the worst campaign. And their pure arrogance and their moral superiority have driven people away. If you say you’re voting for Trump, suddenly you’re a Nazi, you’re Hitler, you’re garbage. Enough. Enough.”

Lex Fridman never endorsed Trump either. The science and politics podcast host is less brash than the bulk of the heterodoxy, but is still popular among young men and still friendly to rightwing figures like Carlson and the former Trump adviser Stephen Miller when they stop by for interviews. On election night, he replied to Musk’s enthusiasm for Trump with a rocket emoji and “LFG!”

He also was sure to acknowledge a perceived win for himself as he celebrated Trump’s. “PS: Long-form podcasts FTW,” he posted. “I hope to see politicians from both sides doing 2-3+ hour genuine, human conversations moving forward.”

During this election cycle, Trump’s embrace of the bro-centric podcast scene came as he sidelined (and in some cases, fumbled) traditional campaign tactics like door-knocking and canvassing. This choice appears to have had no negative effect on his election bid. In fact, it may have even helped him. Trump’s victory could very well be an emboldening choice among heterodoxy figures, who now see the possible fruits of openly embracing the right. They certainly aren’t going away.